Nov 01


Ikigai is a Japanese word which means your life’s purpose.

It is that thing that inspires you to get out of bed every morning.

Product Management should paint a vision that would inspire their people to get out of bed in the morning… do you agree?


A vision to build a desirable, viable, feasible and sustainable solution that delivers value and then realized in the hands of the customer in the least sustainable lead time and meets the portfolio’s objectives…

That, to me, is a cool and meaningful ikigai that gets me out of bed every morning ready to put in the work to complete the next increment of the product!

There are more ideas like this in my two books — both are available for purchase on Amazon.

SAFe (6.0) Is Like…
This reached “#1 New Release” and “#1 Best Seller” on Amazon

SAFe 6.0 Practice
My new book, released on October 15, 2023. Part II of SAFe (6.0) Is Like…

About The Author

CE, MBA, Lean Agile Coach, Trainer, Teacher, SPC, RTE, PSM, PMI-ACP, PMI-PBA, PMP, CC, ABNLP NLP (Neuro Linguistic Programming) Practitioner, NLP Coach, NLP Trainer, Practical Psychologist, Life Coach, Software Executive, Entrepreneur, Author, Investor, and Innovator with a Creative, Lean, Agile, and Wander mindset.

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